THIS IS WHAT I DO
Thursday, August 4, 2011
New Portfolio Site
Let's face it. You haven't been wanting to say anything to my face, and I've been hoping you wouldn't notice, but hosting a portfolio on Blogger is stupid. You and I both know it. So I've been adding some new things, shuffling things around, and dragging some of this old musty work to a new, fresh and clean online home. www.lukeoeth.com. From here on out, that's the place. Hope to see you clicking around soon!
Thursday, October 14, 2010
Castle von Oeth logo
Egad! What a spooky logo. As some of you may or may not know, I'm now working out of my basement. Just me and my two cats. The new venture is named Castle von Oeth, and the focus is on designing and developing a wide variety of iOS apps. Of course, I'll still be doing design projects here and there. Like designing logos for myself. So if you're looking for some help, or want to hear about what the cats are up to, feel free to drop me a line.
Saturday, August 1, 2009
North Peak Beer POP posters
Campus Media Group ID system
Here is an updated logo and identity system I created for Campus Media Group, who help agencies find unique ways to reach the collegiate demographic.
Monday, June 15, 2009
Monday, April 6, 2009
Hunt Adkins Identity
Resistance Fighter Print and Web
M|W Semi-Personalized Virtual Holiday Greeting
This interactive greeting card that I put together for Martin Williams was just recognized in the local AIGA show. You can try it out for yourself at this link.
Thursday, October 2, 2008
Some logos, part I
Some logos, part II
Some logos, part III
Mastercraft Full-Line Brochure
Geek Squad booklet
This was a freelance job I did for Geek Squad, right after Best Buy acquired them. It was a two-sided brochure, where reading from one end talked about the "good" computers can offer (music, fun, etc.), while reading it from the other end talked about the "bad" that computers bring with them (viruses, crashes, etc.).
HA Survival Knife
Al Frank Rebranding
Wednesday, October 1, 2008
Hoover Microsite
This was a microsite (site-within-a-site) that was developed to demonstrate the key features of Hoover's three newest vacuums. The machines were rendered and animated in CG, then placed into a flash controller. The site can be seen in action here.
Caribou Coffee Holiday
Pinhole camera direct mail
This was a direct-mail piece that was intended to showcase special tool abilities at a local Printer, John Roberts. They requested a direct mail execution that would appeal to designers, and might be something they would keep in their offices. The camera, once assembled with glue, used 35mm film and took real pictures.
The Show - Call for Entries
For AdFed Minnesota's annual award show, we created the most hellish judge we could think of - an ultra prissy, uptight, narcissistic ad man from the 60's. The long poster was the mailed call for entries, the backside of which was a reformatted version of the print ad. The website had an impassable quiz and a snotty blog. The oil painting and matches were both produced for the actual award event.
Icarus Films Fold-ins
Ubertwins
An online campaign for Prince Tennis. Specifically aimed at teen players, this site featured a pair of fictional twin brother and sister tennis superstars from the country of Skolvia. We made this site with something like $5 at our disposal. Full site can be seen at Ubertwins.com.
American Cancer Society
Various parts of a campaign to address the problem of smoking among college students. The concept was to mock their rationalization process in an engaging way. The website can be seen in more detail at: walkingtimebomb.com
Hobo Wine
Another fine Hunt Adkins self-promo team-up with writer Rob Franks who, incidentally, was also the illustrator. Who knew writers could draw? Sorry about the picture quality; we were drunk on wine.
The Minnesota Twins
Here is some work that I did with writer Rob Franks while we were at Hunt Adkins. The players were virtual unknowns, so we gave them exaggerated traits to turn them into modern tall-tales and give people a reason to care about the unproven squad.
Logo Lounge, Volume V
bFoot Clothing WIP
Cellular South TV, Part I
Here is a campaign that I art directed for Cellular South. The goal was to attack the hidden fees that essentially created fake unlimited plans at AT&T and elsewhere. They ended up being a tad more verbose than I would have liked, but I still think they're fun.
Subscribe to:
Posts (Atom)