Thursday, August 4, 2011
Let's face it. You haven't been wanting to say anything to my face, and I've been hoping you wouldn't notice, but hosting a portfolio on Blogger is stupid. You and I both know it. So I've been adding some new things, shuffling things around, and dragging some of this old musty work to a new, fresh and clean online home. www.lukeoeth.com. From here on out, that's the place. Hope to see you clicking around soon!
Posted by The Author at 12:41 PM
Thursday, October 14, 2010
Posted by The Author at 11:40 AM
Egad! What a spooky logo. As some of you may or may not know, I'm now working out of my basement. Just me and my two cats. The new venture is named Castle von Oeth, and the focus is on designing and developing a wide variety of iOS apps. Of course, I'll still be doing design projects here and there. Like designing logos for myself. So if you're looking for some help, or want to hear about what the cats are up to, feel free to drop me a line.
Posted by The Author at 11:33 AM
Saturday, August 1, 2009
Monday, June 15, 2009
My first iPhone app, which I both designed and programmed (with questionable ability).
Posted by The Author at 10:04 PM
Monday, April 6, 2009
Agriculture isn't the most exciting subject matter, but I like how this campaign turned out from a visual standpoint. Resistance Fighter is a campaign to raise awareness about new weeds that are becoming chemically resistant to Glyphosate (Roundup).
Posted by The Author at 5:23 AM
Thursday, October 2, 2008
This was a freelance job I did for Geek Squad, right after Best Buy acquired them. It was a two-sided brochure, where reading from one end talked about the "good" computers can offer (music, fun, etc.), while reading it from the other end talked about the "bad" that computers bring with them (viruses, crashes, etc.).
This was a comprehensive re-branding of Al Frank asset management and mutual funds. I created new logos, sales materials, brochures, direct mail, etc. etc. The goal was to look like a reliable financial institution, while also appearing patient, zen-like and somewhat unorthodox.
Posted by The Author at 9:58 AM
Wednesday, October 1, 2008
This was a direct-mail piece that was intended to showcase special tool abilities at a local Printer, John Roberts. They requested a direct mail execution that would appeal to designers, and might be something they would keep in their offices. The camera, once assembled with glue, used 35mm film and took real pictures.
For AdFed Minnesota's annual award show, we created the most hellish judge we could think of - an ultra prissy, uptight, narcissistic ad man from the 60's. The long poster was the mailed call for entries, the backside of which was a reformatted version of the print ad. The website had an impassable quiz and a snotty blog. The oil painting and matches were both produced for the actual award event.
Posted by The Author at 1:28 PM
An online campaign for Prince Tennis. Specifically aimed at teen players, this site featured a pair of fictional twin brother and sister tennis superstars from the country of Skolvia. We made this site with something like $5 at our disposal. Full site can be seen at Ubertwins.com.
Posted by The Author at 1:03 PM
Here is a campaign that I art directed for Cellular South. The goal was to attack the hidden fees that essentially created fake unlimited plans at AT&T and elsewhere. They ended up being a tad more verbose than I would have liked, but I still think they're fun.
Posted by The Author at 7:19 AM