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For AdFed Minnesota's annual award show, we created the most hellish judge we could think of - an ultra prissy, uptight, narcissistic ad man from the 60's. The long poster was the mailed call for entries, the backside of which was a reformatted version of the print ad. The website had an impassable quiz and a snotty blog. The oil painting and matches were both produced for the actual award event.
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